FaceBook Users: Take note to some upcoming Changes

How will this effect YOU?

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Last year Facebook changed the design and user interface for the Facebook personal profiles. They introduced key features such as the new timeline and a large area at the top for a photo or image in a banner format.

These changes were an indication of what was to come for the Facebook brand and business “Pages”.

Last week Facebook announced that the new design for “pages”was indeed a reality and all businesses will need to adapt their Facebook “Page” to the new design and functionality by March 31.

If you want to change it before that time then you can, but remember in less than 30 days all Facebook “pages” will be moved over to the “New” design.

So what are the key changes and what are some of the implications for marketers?

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Tags: ecommerce, facebook, facebook changes

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Permalink Reply by ElsiesAttic ~ CEO on March 7, 2012 at 3:25pm

Now I know why Pinterest wants you to use your FaceBook account to sign up with!!!!

5. Featuring Content

You can now “pin” content that you want to appear at the top of the “Timeline”. This will allow you to feature content such as blog posts, images or calls to action in this prominent position.

This is indicated by the the yellow “marker at the top right.

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Permalink Reply by ElsiesAttic ~ CEO on March 8, 2012 at 8:29pm

Here is another article on the subject

Posted by: John Haydon

Eleven Ways Facebook Page Timelines Change Your Content Strategy

bowery mission Eleven Ways Facebook Page Timelines Change Your Content Strategy

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things:

Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. For example, custom tabs to encourage users to join and or share a fundraising campaign. Custom welcome tabs were also used as a way to convert Facebook fans.
The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality. For example, you’d post a photo and a fan would like it, which automatically posts an update on their newsfeed for their friends to see.

The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!

Here are a 11 things to consider in your new Facebook content strategy:

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