Getting Your Products in the NEW Google shopping

Here is another article talking about the changes to Google. What are your thoughts?

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Getting Your Products Seen in the New Google Shopping

By Julia Wilkinson
EcommerceBytes.com
July 08, 2012

What online sellers used to know separately as Google Product Search and Product Listing Ads are now being merged into one entity called Google Shopping. And, as you probably know, while Google Product Search was a free, organic search offering, Product Listing Ads is a paid ad format. Now all sellers participating in Google Shopping will have to use the pay for performance model.

So, while sellers still can benefit from free, organic results on Google.com, those who were previously using the free Google Product Search and want to have their products show up in Google Shopping may have questions as to how to most effectively navigate the new world of bidding for their ads.

EcommerceBytes spoke with Google's Vice President of Product Management, Sameer Samat, about how Google Shopping is different, how sellers can best take advantage of the new model, and how to get started with it.

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Tags: "auctionbytes, google product search, google shopping

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Permalink Reply by CAROLINABLUELADY on July 9, 2012 at 11:22am

Since I sell on marketplaces (eCrater and Auctiva Commerce) that submit my product feed to google, I found this part of the article very interesting. This sounds like if you are using a marketplace that submits the feeds for you, the marketplaces will be doing the advertising for Google Shopping instead of the sellers.

"eBay Sellers and Google Shopping So if you sell primarily on eBay or another large marketplace that already sends product feed to Google, how would you know whether to use Google Shopping or not?

"Most marketplaces are already and will be continuing to send feeds to Google and advertising using Google Shopping" and setting bids on those feeds, said Samat, adding that eBay has been quite vocal that they intend to continue to do that.

But, he added, if you're a merchant who also has your own website, "you could absolutely advertise. And we are also looking at whether or not we can make that process any easier for marketplaces, and sellers, if they want to have their items advertised on Google and go beyond what their marketplace provider is (doing)," he said."

With that in mind, I'm assuming that the marketplaces will have to pass that cost onto the sellers. How that is handled will probably vary. eCrater is a free marketplace - it will be interesting!

The other thing is I believe that most of my sales through google come through the generic search vs their shopping search.