The Vintage Village

Where Vintage Never Gets Old...

Is in the wee hours of the morn on the east coast and at midnight on the west coast. 

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Replies to This Discussion

Thanks Dena, you're so good reminding us.  I still wish the format was as it had been--with our shop name in the listing and whatever we've chosen as our tag line for the monthly find.  I don't care for the new way, with the description and no mention of whose find was selected unless you click on the picture.  I don't believe the new monthly finds emails are nearly as effective as the old ones for promoting our individual shops.  To me, it looks more like an ad for Ruby Lane in general.  

You know I agree with you on that. Fact is you are correct by looking at the traffic on Google analytics when we have been selected for monthly finds and comparing the old and new format. There isn't half as much traffic to our shop now as there was when it was in the old format. They do need to change it so at least the shops name is very prominent.

Dexter Grass said:

Thanks Dena, you're so good reminding us.  I still wish the format was as it had been--with our shop name in the listing and whatever we've chosen as our tag line for the monthly find.  I don't care for the new way, with the description and no mention of whose find was selected unless you click on the picture.  I don't believe the new monthly finds emails are nearly as effective as the old ones for promoting our individual shops.  To me, it looks more like an ad for Ruby Lane in general.  

Hi,

It may 'appear' that way to some but the reality is with the new format (according to RL Google Analytics)  traffic from the Monthly Finds newsletter has tripled since we introduced the new format, up over 100% from the old format. This is true for all of the newsletters. Increasing traffic to the site is our main Marketing goal and the new format is doing just that. 

Carol

Carol, I can't argue with the results that RL says RL is getting from Google Analytics with the new format.  But like Dena, I don't see the same traffic to MY shop as I did in the past if I make one of the monthly finds emails.  I personally preferred seeing the shop name with the picture, and I personally liked being able to tag my find with "see more tins" or "more horse and dog treasures in my shop" or thinking up something catchy to put as the description--"Life's a beach, I have more sand pails in my shop."   And I miss that.  Because I think that people would read that, see my shop name and visit my shop to see what else I might have along those lines.  I sent RL an email about the success of the monthly finds for me, some years ago, and it was just reprinted in the Forum---" Do the Monthly Finds work."  And I still believe they work, but for me, not as well as in the past. I'm a report junkie.  I've checked.  If I make the monthly finds email, I still get increased views to the item, but there is a much higher bounce rate than in the past, I think because there is no tag saying "see more like this" to make them curious to look at similar things in my shop.  They look at the item and then move on, they don't drift around my shop as they have in the past.   I found being able to have a comment, instead of just the description below the picture much more successful.  Which is, of course, just my opinion, like the email that was reprinted.  Thank you for your insight on RL's point of view, it's always good to understand changes.  

That is interesting Carol. I am like Dexter and seeing the same results. We usually have sells from customers visiting our shop when they see us in the MF email but that hasn't happened in awhile. I won't repeat what Dexter so thoroughly and sensibly wrote just say Ditto.

Ruby Lane - Carol Augustine said:

Hi,

It may 'appear' that way to some but the reality is with the new format (according to RL Google Analytics)  traffic from the Monthly Finds newsletter has tripled since we introduced the new format, up over 100% from the old format. This is true for all of the newsletters. Increasing traffic to the site is our main Marketing goal and the new format is doing just that. 

Carol

Hi, We tested out the new format with one of the newsletters and it worked so well we changed the others. I do understand why adding spiffy little comments to a tag line might get the visitor to look around your shop for more like finds. You could add a comment to the item description/other non-searchable information section(s).

"Life's a beach - I have more sand pails in my shop! Featured in RL March Monthly Finds

This might give them the nudge they need to look further once they click through to your shop.

Just a thought.

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