Webinar April 25th - Pinterest

Hi folks,

There is a Webinar on April 25th (sorry I originally wrote it was today - oops):

How to Use Pinterest for Business

Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.

In this webinar you will learn:

- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following

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I don't know how many spaces are left but if you might want to check it out. It is free.

Here is the link to register:

https://www1.gotomeeting.com/register/668449536

(Hope it is ok to post this link.)

Carol

Tags: Carol Augustine, Pinterest, Ruby Lane, rubylane, social networking, www.rubylane.com

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Replies to This Discussion

Permalink Reply by Le Petit Poulailler on April 18, 2012 at 2:16pm

I love Pinterest and love it for the photos ... and I hope she'll address the growing practice of using $$ corner banners on the pin to indicate the item is for sale somewhere.

My Pinterest

My Ruby Plaza (hope it's okay to join even though I don't have a Ruby Lane shop)

Permalink Reply by ElsiesAttic ~ CEO on April 18, 2012 at 2:25pm

Yep... it's cool... :) That's the idea is for you to explore the groups discussing other venues so you can decide which ones are for you. :)

And I am not 100 % sure but on Etsy, there is a Pinterest icon for your items and I believe when you Pin the item, the program automatically creates that price ribbon in the corner.

Permalink Reply by Resurrections on April 18, 2012 at 2:27pm

I'm in the process of pinning the Vintage stores here on one of my boards.

My Pinerest: http://pinterest.com/resurrections22/

Permalink Reply by Le Petit Poulailler on April 18, 2012 at 2:34pm

Thank you, darling ~ you're always so welcoming ♥

and yeah, I kinda figured the items with the banners and $$ were from Etsy.

Long time ago, about 2 years ago, I had my Tumblr account frozen because I *mentioned* that the photo was something for sale in my shop. No link, no nothing ... just mentioned it in my description.

Tumblr has changed their tune dramatically now; Commercial accounts are everywhere, from Vogue to DKNY to the New York Times.

I know how I feel about it and I will be curious to see if this turning Pinterest into a catalog will be addressed in the webinar.

Permalink Reply by Ruby Lane on April 18, 2012 at 3:22pm

Hi Folks,

I am hoping the seminar teaches us lots of new tricks. This is not put on by us but by some Pinterest marketing guru's.

If you want to add the $$ amount to a pin ... in the description of the item put in the dollar amount. For a twenty five dollar item you want to put it in like this: $25.00 I found if you don't put in the decimal point it doesn't always display correctly and can end up looking like this: $2.50 .... or if you put $250 it may look like $25.00 so be careful with the $ amount.

When you put the dollar amount it adds the item to the Gift section of Pinterest.

I don't always put in the dollar amount because some folks don't want to pin items with dollar amounts displayed in the pic and I want the pins to travel far and wide. As long as the link is there they will find the item in a shop.

Also, you want to put in a good keyword title for your boards and a description with lots of good keywords. (same with the item title and description in your shop/pin) The Pinterest boards are indexed by Google but if you don't use relevant keywords on your boards then folks searching on Google or Google+ won't find your boards and/or your items in your shop when searching a specific keywords. It usually picks up the link for the items in your board so instead of directing you to the actual board it sends you to the item listing in your shop.

That is what I have figured out so far but it has been hit or miss on how to work the Pinterest boards to increase views to Ruby Lane shops. I am hoping to learn lots of new stuff at the webinar event.

I think there are limited spaces available so you want to sign up asap.

Carol

PS Off-topic ... Our Google+ page posts are also starting to show up in Google and Google+ searches on relevant keywords. Still on a learning curve with Google+. I have been looking for a webinar for it as well but so far haven't found anything so having to slog through the help section and their forums. Eyes fogging over.

Permalink Reply by Purple Cow Antiques on April 18, 2012 at 5:27pm

I believe the folks at Pinterest provided a mechanism for adding pricing if you want, they just don't want the site flooded with only items for sale. If used judiciously and you pin an item only once in a while then no problem. This is the best site I have ever found for organizing and keeping track of the many wonderful blogs I come across and ideas I don't want to lose track of....and oh so addicting. I do think some few pinners are just racking up numbers and not really pinning for their future use. One woman had way over 50,ooo pins and 100+ boards. Pinterest is just like having a new magazine everyday to browse through! :=) http://pinterest.com/purplecowgal/ my boards.

Good tip about the keywords...I need to work on that aspect.

Permalink Reply by Ruby Lane on April 18, 2012 at 6:08pm

You are absolutely right, Pinterest is addicting. :)

Permalink Reply by Ruby Lane on April 25, 2012 at 3:06pm

Well, what did you think of the Webinar? Carol

Permalink Reply by San Marcos Art Glass on April 25, 2012 at 3:34pm

I much appreciated the work that went into it. I would have found it more interesting if we could have seen movement on the screen, instead of just page images. I am familiar with the basics of Pinterest, so the images couldn't hold my interest well. Seeing the people talking between frames would have made it more interesting.

Permalink Reply by Ruby Lane on April 25, 2012 at 3:55pm

I did learn a few things. I try to be social but need to step it up and will spend more time pouring over analytics. Also, I will search on the internet for more tools and check out the ones they noted. I wish now "I" personally had used my shop url as part of my pinterest name/url but that is as it is. Will look more closely at the print copy they are sending us to see if there is anything I might have missed. Carol

Permalink Reply by San Marcos Art Glass on April 25, 2012 at 4:45pm

Carol, you sound just like me. All the things you mentioned were thoughts I had about what I should do. And I, too, wish I had used my shop name. If we use our shop name on the boards, maybe it will make up for it.

I re-read my message and was worried I had come across as negative. It is not what i had intended at all. I always appreciate attempts to help people learn. My next stop on Pinterest will be to the goodies section. I had not paid attention to it before.

I have a few shop owners I am following on Pinterest. Is there a thread for RL for creating a social network of following? I have had a difficult time finding fellow shop owners on the site. Pinterest seems even better for forming a RL social network than FB, since Pinterest is so immediate and visual.

Permalink Reply by CheriShops - Admin on April 25, 2012 at 7:01pm

here is the thread on RL http://thevintagevillage.com/group/rubylane/forum/topics/ruby-lane-...

There is also one for all TVV members on the Social Networking group

San Marcos Art Glass said:

.

Is there a thread for RL for creating a social network of following? I have had a difficult time finding fellow shop owners on the site. Pinterest seems even better for forming a RL social network than FB, since Pinterest is so immediate and visual.