There is a Webinar on April 25th (sorry I originally wrote it was today - oops):
How to Use Pinterest for Business
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
I don't know how many spaces are left but if you might want to check it out. It is free.
Here is the link to register:
(Hope it is ok to post this link.)
I'll comment more tomorrow, but wanted to mention this while thinking about it. I found one or two new ideas. As for the url thing. Mine is using my shop name. But I would like to have a place to discuss the who social media "who am I?" idea.
What I am talking about is that on Facebook I have a personal and a business page. On pinterest - there is just the one. The url is my shop name (mainelyglass) BUT.... I am not just my business. I have family that I want to share recipe, decorating or diet ideas with. I also have show dogs. My show dog friends don't really want to see a lot of pins about products. And I'm think my ecommerce followers would get tired of seeing dogs all the time (or some of the things that my dog friends would find educational, and other "normal" people would find gross) And then there all my gardening ideas..... I suppose that there is room for all these different boards on my page. Just wondering how people are separating who they are from what they do.
You could send the webinar folks a 'critique'. LOL. They included their email addresses at the end of the webinar but I am assuming they will also send them with the transcript of the session.
I was wondering - if someone were to send 'me' an invite but to a different email address than the one I opened the Pinterest account with, would it allow me to open a second Pinterest account. I post tons of RL pic's to my 'personal' board but I am doing it as a staff member of Ruby Lane and my personal board includes my interests as well as RL items. Pinner's can chose to follow only those boards they are interested in so if they don't chose to receive all my new pins they don't have to. Plus, I do think it creates the 'social' aspect of pinning and allows potential buyers to see I am a 'real' person, so most likely I will leave mine as is. I also have a couple of TVV boards.
One thing I have noticed with other RL member boards is they don't include any info about themselves in the About section of their account which appears on your main board page, etc. Folks might want to do this. You can add your shop URL there as well.
I mix and match as well, meaning I put other peoples pins related to the 'theme' of the board in with the RL items. To share the love, be a good neighbor and get more pinner's. I also think it makes the board more interesting.
So, no I don't separate who I am with what I do.
We also maintain a Ruby Lane account which I have started to mix and match and will be adding other boards, theme related to Ruby Lane.
A couple of other things I do:
I have a couple of boards where I collaborate with other pinner's. For example, Lora and I collaborate on a Board. The board is for folks who promote their items via TVV. She can pin items and I can pin items. The board shows up under both of our accounts. I also have another one for Exceptional Metal Clay Artisans. There are 5 of us who collaborate on this board. It is fun to see what others pin to the board and once again 'spreads' the love around.
A few of types of boards I have:
Research -Antique & Vintage for websites that provide id information on various types of antiques and collectibles
And, I just started one for Blogs I like related to the themes of my boards.
I also continue to add to existing boards to keep them fresh.
Now, I have to make sure I understand the hash mark for 'pushing items out to Twitter'. And, the analytics which is an important component of the process.
Excellent idea about putting our shop address in the "about" space, Carol. I had not thought of that.
Yesterday after the webinar I spent some time on Pinterest, doing some liking and repinning of RL things. I also took the price tags off my pins. I decided that they would be more desirable repins if they didn't have the tag. I noticed a couple of other people took the tags off their pins.
I checked my Google Analytics and saw I only had 2 referrals from Pinterest last month. Those were probably from me. Most of the people repinning my things are other merchants. We try to help each other, so there are repins and likes, but no click-throughs. Now a big question is how to gather some customers into our Pinterest network. I'm new at this, so it will probably come as the network grows.
The only reason that I was thinking about separating who I am from what I do, is that pins can/do show up on my Facebook timeline. I'm sure there is a way to turn that off. I've seen some people who pin in spurts. They will be surfing the web for ideas and pin 20 or 30 things in an afternoon. That's a little overwhelming for me to follow. I think though that maybe I'll work on finding a way to delineate my different boards a little better.
One interesting thing I picked up in the webinar (and probably more important for those of us who also have independent sites) is this:
If I heard it correctly, when you pin an item from a website, clicking it will take you through to the site. But, Google and other search engines don't process and count it as an inbound link to that site. What they said to do is make sure you have a good description with good keywords and also put the web address as text in the description. Then Google sees that as an inbound link from a site with a high page rank, which in turn helps boost your own page rank.
That's what I heard, someone can correct me if I'm wrong.
On the prices. I don't really like the price showing on the pin either so I have started adding the price as $ 150 ... with a space between the dollar sign and the amount. I put for sale on Ruby Lane and the link is already part of the pin so I don't add that but I am going to check into the Google aspect which Mainely Glass mentioned.
You can turn off Facebook. Check your account settings. When I pin from Ruby Lane a box pops up which allows me to check if I want to pin to Facebook or Twitter and I only check Twitter. Well, most of time. If I think it is something my Facebook folks might appreciate I push it out to Facebook. I push everything I pin out to my Twitter page. They also made a comment about only putting up your own items on Twitter which was not favorable. So, more of a reason to add other folks stuff to my Twitter page.
Carol, I found this article that says in part:
Most SEOs jumped on Pinterest to take advantage of the network’s dofollow links. As a result, new users pinned any image they could find on their site in order to take advantage of potential link juice.
Pinterest went nofollow in March 2012, but as Gisele Navarro Mendez points out in Why I’m Happy that Pinterest Links are Now Nofollow, that’s not such a bad thing :
“I’ve been an SEO long enough to know that every time a new social network offering dofollow links arrives, tons of ‘new users’ show up and start posting links without any intentions of adding value to the community” (my emphasis).
It’s common sense: Twitter accounts that retweet others, participate in tweeted discussions, and engage with new followers are vastly more successful than the Twitter users who only tweet their own links or blindly follow hundreds of users each day in hopes of gaining a few follow-backs."
If you follow the link in that quote, it gives more info. Reading this, it confirms what the webinar said about needing the address in the comment/description field.
You know it is getting bad when you make two Pinterest Boards with a lot of the same items on them. Oh, boy. Sigh. Carol
Did anyone actually receive a transcript of the webinar after the presentation? I received an email from Point It with a link to their deck, where no information is available until you sign up with them.
I know their ultimate goal is garnering new clients, but just curious if anyone actually signed up on their site to revisit the pinterest webinar information, or if anyone actually had the webinar details emailed to them.