SEO

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Information on Search Engine Optimization...

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From Wikipedia

SEO Defined

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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Discussion Forum

Craft a Proper About Page (+ SEO Tips)

Started by ElsiesAttic-Admin yesterday. 0 Replies 0 Likes

I found this article and it has all kinds of great tips about creating an About me page and how SEO works, just over all great advice...___________…Continue

Google Search vs. Google Shopping

Started by Pearl's Parlor. Last reply by CheriShops - Admin on Wednesday. 2 Replies 0 Likes

Does anyone know why some items show in Google using the Search feature, but don't show up under Shopping? Is there a lag time for items to be in both? Or are the requirements different? I was…Continue

Changes?

Started by Graceful Shops. Last reply by ElsiesAttic-Admin May 15. 4 Replies 0 Likes

Continue

Google Analytics

Started by Pearl's Parlor. Last reply by Suzy's Timeless Treasures May 11. 20 Replies 0 Likes

Yesterday and today I've noticed changes in my numbers on Google Analytics. Just curious if anyone else has. The Real Time search shows nothing - not even me. It always at least showed me in the…Continue

What is your shop's Bounce Rate on Google Analytics?

Started by Suzy's Timeless Treasures May 11. 0 Replies 0 Likes

A member mentioned this in another discussion here and it made me curious as to how my shop's bounce rate on Google Analytics compares to others?Probably not the best week to ask this question since…Continue

Tags: Lane, Ruby, , bounce, rate, , , google, anayltics"