The Couroc Company was a Monterey California company that produced many different types and shapes of trays, boxes, ashtrays and glassware from 1948 until their closure in the early 1990s. Their products have become and remain collectable because of their high quality and beauty. Guthrie Courvoisier, owner of Courvoisier Galleries in San Francisco formed Couroc in 1948. His wife, Moira Wallace was a designer that was involved in designing manufacturing - sometimes even 'signing' her work. Couroc was formed in Monterey an area that held strong artistic communes at the time. Being located in a beautiful part of the Pacific coast had other advantages, Couroc relied on a plentiful supply of natural design elements, especially coral and shells. Couroc's Early Years
Prior to the war, Courvoisier had worked with the Walt Disney Company and brought the first commercially available animation cels to market. These cels are still known as "Courvoisier Cels" and are quite valueable today.
Courvoisier gained valuable experience with plastics while participating in the war effort. Courvoisier soon began to put this experience to work - he and his wife began to tinker around with new techniques of producing household items with superior design. The first generation of Couroc products were made of a heavy translucent material that was extremly prone to shattering. The name Couroc was an amalgamation of 'Cour'voisier and 'rock' as in hard-as-a-rock. These early pieces have early Couroc labels so the name was derived while their products were still highly breakable. The products in that first generation tended to be large bowls and cake trays. After much experimentation, however, the Courvoisiers created a proprietary formula of phenolic resin that was durable enough to form into trays. This formula was extremely durable and resistant to alcohol and flame. While this formula has changed over the years, that proprietary recipe served as the basis for several decades work.
In the early years, Courvoisier ran Couroc a little like an art-commune, employing many skilled artisans. During these early years, the artists carefully arranged bits and pieces of common metal items one might find at a hardware store into elements of the design. Items like springs, screws, glitter, safety pins and paper clips were commonly part of Couroc's best designs. The artisans also used pieces of brass and other metals and carefully bent them into shape.
(While you're there, check out her other Couroc pieces. Gorgeous!)