Hello again, lovely readers! Last week we covered blush and contouring, and this week we’ll move to the eyes. I’ll break up this topic into two parts: eye shadow, and liner/brows.
Popular shades of the day run the gamut from clean and neutral, to soft pastels, including blues, greens, and orchids. The look of the 20s was smoldering, and women used shades ranging from black to turquoise or green. Daytime eyes in the 1930s often entailed a light application of petroleum jelly to give the lids a soft sheen; for evening drama, a deeper shadow was used in the crease of the upper lid and blended. In the forties, shadows tended to fall in the muted gray and brown families—subtle enhancement for the eyes. The 1950s followed suit for daywear as well, but women were also fond of brighter shades, including sapphire, emerald, turquoise, light blue, gold and platinum.
For your vintage makeup kit, I suggest including several good neutrals—a good cream or pearl to highlight, beige or taupe for the lid, and a deeper brown or gray for the crease—and a few fun colors for good measure—soft green, orchid, blue, or lavender. A 1943 beauty magazine suggested violet shadow for blue eyes, green or brown shades for green eyes, and green shadow for grey eyes. Another good rule of the thumb is to select complementary shades to your eye color: Warm peach or copper/bronze shade to enhance blue eyes, reddish or purplish tones for green eyes, cooler violets and plums for brown eyes.
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