Using Email Marketing to Promote Your Shop, Part 2

Finally got the second part of my email marketing blog done and it's just been published:

http://blog.rubylane.com/Using-Email-Marketing-to-Promote-your-Shop...

Long story short, email marketing has been working well for my shops, but it has to be done right, following the rules of the CAN-SPAM Act and using a service like MailChimp.com with all its bells and whistles is the way to go!

Lisa Sullivan ~ Suzy's Timeless Treasures on Ruby Lane