Live Support

Forums » Shop Talk - Open to the Public

Item Titles - SEO

    • Moderator
    • 187 posts
    August 12, 2016 1:25 PM EDT

    Even though this article is from a handmade site, the SEO advice is the same when it comes to titles on your listings. You have to use words people will search for. No one will search for a "pretty" dress for example. They will search for an era or style or size or color. Post one that says for example... 1970's Pink Floral Mini Dress


    Can Search Engines Find Your Item Title?

    You have a lot of time, planning, patience and creativity in that wonderful piece. First, you created it to perfection.

    Then you took a myriad of pictures of it to capture it at just the right angle in just the right light to make it look its best to prospective buyers. Now it’s time to list it. So you write a wonderful title for this newest creation. The question is, can search engines find it?

    One would think the title would be easy… it is what it is, right? A title is nothing more than a short, concise description of the piece. But people are so different and the way you would describe a piece in your title may have nothing at all to do with the way someone else would describe it. It all comes down to what people are searching for.

    Search Engine Optimization (SEO) is crucial in your title. What the heck is this? Simply put, SEO is the language search engines (like Google) use to come up with that list you get when you search for something on the internet. You might think you need to become an expert in this technical area, but it is really only important to always remember that it is there.

  • July 23, 2017 10:48 AM EDT

    You should also name your lead photo the same as your listing title.

    • Moderator
    • 67 posts
    July 26, 2017 7:41 PM EDT

    I usually use a condensed title for my pictures - 

    my listing title miight say - Indiana Tiara Monarch Heirloom Black Glass Covered Butter Dish

    but my picture name for the first photo will be - Indiana Tiara Monarch Black Butter Dish 1